Even if you don’t have any idea who Che Guevara is, you probably know what he looks like. His face has graced everything from t-shirts to bikinis to cigarette packs to beer. You know he’s a symbol of … something. But you’re just not quite sure what.
So, who is Che Guevara? And how did that picture of him become so famous? Filmmakers Trisha Ziff and Luis Lopez trace the strange journey of Alberto Korda’s portrait of Che Guevara, from revolutionary symbol to advertising logo and an iconic but little-understood image often adopted by young people who aren’t sure who the man is.